Osaka Olympic 2036

One Table. Every nation

Solution

The identity frames the Osaka 2036 Olympics as a global table, inspired by the idea of Osaka’s shared table. Athletes, visitors, and spectators are invited to gather, share, and celebrate together. The visual system extends across medals, uniforms, pictograms, merchandise, tickets, and venue environments, reinforcing the idea of connection and participation. By grounding the Games in Osaka’s culture of hospitality, the identity positions the Olympics not just as competition, but as a shared celebration of community and joy.

Challenge

The Olympics are a global gathering of cultures, people, and shared aspirations. For the Osaka 2036 Games, the challenge was to create an identity that reflects both the international scale of the Olympics and the unique character of Osaka. The system needed to communicate unity, openness, and celebration while highlighting the city’s culture of warmth and community.

Insight

In Osaka, connection happens around food. The city’s street food stalls and casual dining culture bring people together to share meals, conversations, and experiences. Strangers sit side by side, creating an atmosphere of openness and belonging. This everyday ritual reflects the city’s spirit: welcoming, humorous, and communal.